Email marketing is a tool that has been around for a number of years, but that does not make it an out-of-date tool. Despite the advent of social networking and other marketing strategies, email marketing is still at the top of the list for its effectiveness.
If you’re wondering what this can bring you as a benefit to your business, here are 7 reasons to integrate email marketing through your marketing strategy.
Email marketing is cheap:
While other marketing strategies can be expensive for your business, email marketing is a good solution. There are several platforms on the market for effective campaigns. In addition, if you use a communications agency, to achieve your email marketing campaign, you will have a better return on investment.
Increases your sales:
It is certain that customers who receive information from you throughout the year will be more likely to think about you when they next purchase. By making a happy mix between the informative and the promotion of your services or product, you will be able to increase your sales rate considerably, because the customer will trust you.
Promote your services:
Companies are increasingly faced with a difficult challenge to keep their customers interested in their business, even when they are not looking for their services. Email marketing gives you the ability to keep your customers’ attention without overwhelming them with unnecessary information.
Attract new customers:
In addition to promoting your services, you can share your newsletters on social networks to reach more potential customers. You can also invite visitors to your website to join your list of emails. This allows you to keep in touch with them and be available when making their purchase decision.
Better return on investment than other marketing strategies:
According to a study by the Direct Marketing Association, email marketing gets the highest percentage of efficiency in terms of return on investment. Indeed, email is more effective than phone calls and even social media. In addition, according to statistics, every $ 1 invested in an email marketing campaign has an average return on investment of $ 42. This makes it another good reason to opt for this strategy.
So, now that you know the 6 benefits of email marketing, we invite you to include this strategy today to see the benefits. You will be amazed how easy it will be to grow your business easily and quickly.